Peace world. It’s another Sunday and once again I woke up with some ideas, not sure where I pick them up man, all I know is that they’re here now and I have to channel them in some form or fashion. I’ve been having this reoccurring thought as of late: “Nobody cares, until somebody cares and then everybody cares”. I’ve seen it happen so many times that there must be a truth in the thought. I’m guessing it’s a harsh truth most creators have to sit with. You pour your heart into something — a song, a video, an idea — and release it into the world… and nothing happens. No applause. No DMs. No reposts. Just silence. But here’s the thing: that silence doesn’t mean it’s not good. It just means the spark hasn’t caught yet. Eventually, someone is going to notice. You’ll just never know when, and who it is, but somebody will. Maybe it’s a comment. A message. A follower who really gets what you’re doing. And suddenly, the energy shifts. That one person turns into two, into five, into a small group that feels like a secret. And people start paying attention — not because your work changed overnight, but because someone else gave it value first. Because someone cared. I never cared much about co-signs but I’m beginning to understand that it’s all just a branding issue. All it takes is that one key individual to make a difference. That’s the weird truth about the internet and culture in general. We see it all the time — underground artists go from 2,000 plays to viral in a week. Not because they suddenly became better, but because belief is contagious. Attention snowballs. And once the crowd sees people gathering around something, they want in on it too. What I’m really trying to say is the following: Don’t be discouraged when it feels like nobody is listening or watching. That’s the beginning of every great story. Just keep showing up…